Fashion is Seeing Green
Perhaps it was due to Al Gore’s ground-breaking documentary, and from these humble beginnings, the green movement gained unstoppable acceleration. From food, to fashion, even to banks that promise to plant a tree in exchange for opening an account, the quest to save the environment affected industry to industry, and it’s only getting warmer.
The fashion industry has been known to have consumers that dramatize causes in their own way. Consumers boycotted companies that have been accused of employing workers that labored in deplorable factories. As a result, the fashion industry has been keeping up to speed with the green movement in an effort to meet the demands of even the most picky and cause-oriented consumer.
The youth has been most outspoken, so to speak, about the green movement. Organic foods and organic clothes have been figuring widely in their homes. In an effort to keep up with this powerful consumer base, high-end designers such as Stella McCartney, large companies such as Nike and Levi’s, and even retailers like Wal-Mart have been introducing environment-friendly clothing by the bulk. Wal-Mart, in particular, has been noted to have begun a line of clothing made from recycled soda-pop bottles.
The government estimates that Americans dispose of around 68 pounds of fabrics (as in old clothes, curtains, and other textiles) annually. It is a known fact that the principle of fashion lies in how trends can become obsolete, creating a need for consumers to buy clothes even if they have perfectly good ones left. However, in recent times, consumers began demanding the accountability from fashion houses, in the same degree as in food companies.
Consumers are demanding that the needs of their causes be met, and the cause that rings the most bells nowadays is earth conservation. Garment companies are well-advised to follow what consumers want, or else it will prove to be perilous for their business. The Green movement has just begun, and it has yet to produce noticeable results.
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2008/05/29 | Fashion | Trackback | Comments [RSS 2.0]
